According to statistics from an e-marketer report it has been predicted that by 2016 the UK’s advertisement spending is to reach £4.5bn. This figure has gone way ahead of the £3.8bn budget that was anticipated for television advertisement in the … Read More
The App Office
Blog
Web app vs native app
You know what apps are. You see them everyday. They’re in your pocket, on your phone. Google Maps gets you around, But did you know that there are two different types of apps? Native and web apps; they may seem … Read More
App Loyalty Features
Loyalty schemes are now moving out of wallets and into smart phones. As mentioned on our features page, Starbucks app proved a massive hit and their main focus was the loyalty feature. Read full article here. In the current economic … Read More
Why every business needs an App
We are now surrounded by mobile phones, from every part of life. The mobile phone industry is worth £100.5 billion pounds and the current market trend predicts that the market is still growing. Gone are the days of Yellow Pages … Read More
The mobile retail market is exploding!
The mobile retail market is predicted to grow by a staggering 42% each year before hitting £2.5 Billion in 2016. Research carried out by eBay has suggested that there has been significant growth in consumers making purchases through their mobile … Read More
Push notifications – for the fitness industry
You are in the fitness industry – you could be a personal trainer, own a gym or teach fitness courses like Zumba to the public from a village hall. How could you use an app with push notifications to drive … Read More