A recent study of takeaway restaurants that are using Just Eat was released by Red Brick Research. The results support our argument for restaurants and takeaways with a far cheaper solution of having a mobile app and have a degree of control over their brand. The report revealed that 66% of Just Eat customers felt its transaction fees are unfair and 53% are looking to leave if an alternative solution could be found.
Red Brick’s report analysed over 400 UK takeaways using Just Eat and found that the minimum 10% transaction fee is costing restaurateurs £725 per month on average. In contrast, our solution you would be saving a fortune, plus your in control of your app, pushing promotions and encouraging customer loyalty.
In fact, over half (52%) said they had lost ‘significant revenue’ because loyal, repeat customers are using Just Eat to place their orders, this is what the reality is, most customers have no alternative but to use Just Eat as a food ordering platform, until now. The App Office food ordering system allows customers to order food in a fast and simple way. A huge added bonus is that restaurants can send out unlimited push notifications that pop up on their customer’s mobile devices with offers and deals resulting in extra walk-in traffic.
49% say Just Eat makes it harder to build direct relationships with their customers due to lack of control with their system. In essence businesses are paying a high premium for a food ordering system that lacks any of the features of a true business app, whereas, with our platform restaurateurs can build lasting customer relationships through excellent loyalty features and social media integration.
As restaurants and takeaways become more dependent on Just Eat, the frustration levels increase. While 57% of those that pay £101-500 monthly commission fees to Just Eat disagree that its fees are fair, this jumps to a staggering 81% for high spending takeaways that have to part with £1,001-£2,000 a month in commission.
Just Eat has a classic broker model; it will match customers with restaurants and takeaways. This has proved effective in acquiring new customers, but if a restaurant wants to grow and remain profitable, they need something more. A dedicated app can enhance customer engagement, unsaddled by high monthly costs that eat away profit. A dedicated app can sell a service, but more importantly it can keep the customer coming back for more. Most importantly, we are not saying drop Just-Eat, as it’s an one option to attract new customers, however for your regular customers you have a choice, your own business app.
Review our other articles on push notifications – how to promote your business.
Push Notifications: Great for You and Your Customer