We wanted to know exactly how mobile apps are helping small businesses and how they are getting on and with their apps, the results are as follows…

  • 4 out of 5 small business owners think having a mobile app makes them look good.
  • Improved customer perception is seen as the biggest overall benefit.

Top specific business benefits are:

  • Improved customer engagement (43%)
  • “Making the business look cool” (25%)
  • Helping to retain customers (12%)

Note: The App Office has yet to target many businesses and organisations, so we have selected the popular sectors we target at the moment….

Food and drink businesses

77% of business owners say having an app has had a positive effect on their bottom line.

13% claim it makes their customers happier.

43% say having an app has made their customers more engaged.

Hair and beauty businesses

75% of owners believe their app helps them to look good in the eyes of their customers.

81% of hair and beauty businesses say having an app has boosted their finances.

35% say in-app click-to-call features have been particularly helpful.

Health and fitness businesses

79% of businesses feel that their app has improved the way their customers think of them.

47% of those investing in a mobile app say it has helped them improve how they communicate with their clients, through push notifications and in-app emails.

Does an app sound like something that could help your business, too? Hit the button below to make your app today or get in touch with us here with any questions you may have!

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  1. Why have a mobile app for your business | The App Office

    […] Related article We asked clients how their app is helping their business. […]

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