As technology advances and the tools available to small and medium sized businesses (SMEs) evolve, one facet of the business world that is gaining substantial attention is mobile marketing. However, one of the key components of a successful mobile marketing strategy for small businesses is to ensure it is focused on a local level. Below is a highlight how SMEs can keep their mobile marketing local and relevant to their target audience.
- Location specific offers using push message technology
One of the benefits that many businesses experience as a result of having their own app is the ability to communicate with customers 24 hours a day. The vehicle that makes this possible is push messages and in particular, geo targeted push messages. By using this technology, any business can pin point a specific area on a map and target their customers when they enter the vicinity. Practical examples include restaurant owners who can create a virtual fence around their competitor’s restaurant to entice customers back to their business instead. That’s business!
- Loyalty incentives
Customers are excited by loyalty initiatives that reward them for frequently visiting and making purchases at a particular business. As a business owner it is imperative to add redeemable loyalty initiatives within your app, whether it’s a QR coupon or a loyalty stamping system, nothing beats a redeemable discount. With the increased tendency of app users to share content with their friends via social media, there has never been a better time to create a buzz around your latest offers and rewards to a large target audience.
- Review mobile statistics
Evaluating the success of your mobile strategy is something that should be done on a frequent basis in order to facilitate any changes that may be required to gather further benefits. A key component of any local mobile strategy is to understand how customers interact with the mobile app for your business. For example, how many bookings have been made through the app? What are the most frequently used tabs within the app? By understanding customer behaviour, a business is able to adapt their mobile marketing strategy.
As we have seen, developing a local mobile strategy is not difficult when you begin to assemble the various components together for a successful strategy. The App Office will help focus on what’s the ideal way to promote your business, please contact us today.