More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world.
The upheaval has rocked PC makers and other tech companies such as Microsoft with businesses tied to sales of desktop and laptop computers.
Google has been able to adapt better than most companies, partly because its search engine and other services are embedded in the popular Android mobile operating system, but it hasn’t been totally unscathed.
The company, though, says mobile ad prices have been steadily climbing and will continue to do so as marketers recognize the value of being able to connect with prospective customers at the precise moment that they are looking for someplace to eat, or comparing products on a smartphone while standing in a store.
‘The future of mobile is now,’ says Jerry Dischler, a Google vice president.
Full article on the Daily Mail